About Us



At the Eyeglass Shop we offer eyeglass frames, lenses, and sunglasses at the most affordable prices in Ashland. We also specialize in a wide variety of services such as adjustments, repairs, parts replacements and many other eyewear needs.


Established in 1978.

The Eyeglass Shop is locally owned and operated, we opened here in Ashland in 1990 by James Bailen aboc. Since we have moved to our current location at 200 main st w.

jim’s son rob made the move from northern waters ophthalmology in jan 2019 to join his father and keep the business in the family.

At the Eyeglass Shop we offer unbeatable prices on lenses and frames while providing service that our customers deserve.

Meet the Opticians

James has been a practicing optician for 54 years. In 1971 James received his official credentials from the American Board of Opticianry as a certified optician. In 1978 he opened the first Eyeglass Shop in Nampa Idaho and in 1990 he brought the business to Ashland Wisconsin where it has maintained it's success.

Rob nearly grew up as an optician starting to work in a lens laboratory in the basement of their home producing eyeglass lenses since he was in junior high school. Working for many optometrist’s and ophthalmologist’s over his 33 years as an optician has been a great experience and gives rob a vast knowledge of what it takes to truly give you the very best products and services available.rob is also abo certified and love’s to answer any questions and educate his patients.